A Solution Born From the Front Lines

Unlike many proptech platforms built in a vacuum, Brokerage Engine was developed from within the industry by professionals who lived the challenges every day. J. Kuper and Brianne Alston weren’t just tech founders; they were brokerage leaders who understood exactly what needed fixing. They saw firsthand how disconnected systems created inefficiencies, how agents lacked visibility into their earnings, and how back-office teams were overwhelmed by fragmented tools. That deep, operational insight became the foundation for building a smarter, more streamlined solution: Brokerage Engine.

From Internal Fix to Industry Solution

What began as an internal operations tool quickly became a game changer. Once implemented, Brokerage Engine transformed how Kuper Sotheby’s International Realty ran its business. By streamlining transactions, automating commissions, consolidating financial reporting, and giving agents access to real-time data. The result? Greater efficiency, happier agents, and a more scalable brokerage model.

Realizing the value this platform could provide beyond their own business, they made a bold decision: to share it. Brokerage Engine evolved from a proprietary advantage to a full-scale platform that now supports brokerages nationwide.

Designed for Brokers, by a Broker

That origin story is what sets Brokerage Engine apart. It’s not just another software company trying to break into real estate. It’s a purpose-built platform created with a broker’s perspective at its core:

• Seamless Commission Management that eliminates errors and confusion.
• Powerful Reporting that gives leadership real-time financial clarity.
• Agent Dashboards that increase retention and performance through data transparency.
• Workflow Automation that lightens the load on administrative staff.

The Result: A Platform That Understands You

Brokerage Engine wasn’t built for Silicon Valley investors. It was built for the people who make real estate happen daily: brokers, managers, admins, and agents. It continues to evolve with direct input from its users, ensuring that it stays aligned with the real needs of growing brokerages.

Behind every great product is a problem worth solving. Brokerage Engine exists today because J and Brianne refused to settle for outdated solutions. They built what their brokerage needed; now, it’s helping others do the same. If you’re looking for technology that truly understands your business, look no further than the platform built from within it.